Whether you’re promoting a blog post, an upcoming event or your products, Twitter is a great option among all the social media. Despite amplified competition on the platform and the change to an algorithm based feed, Twitter promotions can still be operative if well accomplished. With more than 300 million monthly active users, there’s no shortage of people to market to on Twitter. The real difficulty many companies face is figuring out how to reach their target audience amongst all the clamor on the network. And most importantly, how do you do it in a way that is genuine and doesn’t turn off your followers.
Know your audience
Primarily, you have to know whom you’re talking to. Otherwise your messaging won’t hit the chord. Your copy, visual aid, and tactics you choose will all depend on who your audience is, so make that a priority.
Set your goal
What’s the purpose of Social media promotion? Are you looking for more followers? Do you wish to grow brand awareness? Or maybe you’re trying to vend more of your products. Whatever is the reasoning, assign a goal to it so that you can exactly measure the success of your promotion
Sometimes it’s not important what you do, but when you do it. Timing plays an inevitable role in Twitter Promotions. Planning ahead and launching your drive at the right time can considerably increase your chances of success.
Celebrated Personalities and large brands are known for doing spur of the moment Twitter promotions like a surprise live-stream or a giveaway. While sometimes these are done off the cuff, the reality is there’s often well-strategized planning going on behind the scenes. Instead of depending on the power of spontaneity, build out a strategy for your promotions.
The last phase in the process is the execution. Even well-planned campaigns can fail if they’re not put into action correctly. Give any of these strategies a try the next time you want to get your message out with a Tweet and feel the power of social media promotion.
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