SEO Content Writing
Search engine optimization is extremely important for marketers. When you optimize your web pages -- including the blog posts -- you're making your website more noticeable to people who are entering keywords related to your product or service via search engines like Google. Confusion is a common issue fronting digital content marketers. Let’s have a look at how to enhance your blog posts for the keywords you care about, along with some other optimization tactics you must know.
Concentrate on 1–2 long-tail keywords that match the intent of your ideal reader
Optimizing your blog posts for keywords is not about integrating as many keywords into your posts as possible. Nowadays, this actually harms your SEO because search engines consider this keyword stuffing.
A good thumb rule for SEO Content Writing is to focus on one or two long-tail keywords for every blog post. While you can use more keywords in a single post, keep the attention of the post narrow enough to allow you to spend time actually optimizing for just one or two keywords.
Meta Description Your Meta description is intended to give search engines and readers idea about your blog post's content; so be firm to use your long-tail term so Google and your viewers are clear on your post's content. This way, you can do your content promotion while having a blog post.
Make sure your blog is mobile-friendly
We all know that a large number of users prefer mobile phone browsers. Google support this community by suggesting posts that are mobile friendly. For all those treasured search queries being done on mobile, Google shows the mobile-friendly results first. Hence, make sure your post is optimized for mobile-friendly browsers.
Don’t use too many similar topic tags
Topic tags aids you organize your blog content, but if you overdo them, they can actually be harmful. If you have too many similar tags, you may get fined by search engines for having matching content. This is the most common mistake practiced in SEO Content Writing.
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