In the words of New York Times, we are entering into a “Post-Text World” very fast. Which means reaching to your customer through words will be out of fashion very soon, and Digitlism understands this situation very well. That’s the reason we encourage our clients to keep producing promotional videos of the achievements, new launches of products and event videos on their website or other platforms as well. Now if you are interested in a promotional video, you first have to know the exact meaning of a promo video first; as the interpretation of a promotional video is pretty blurred.
In the layman’s terms, a promotional video is a detailed and deep business video intended to promote your products or services to customers. Many out there consider a promotional video as advertising that flashes in TV screens, and they are not completely wrong. It is just that every advertisement is a promotional video but every promotional video is definitely not an advertisement.
Digitlism presents its clients the widest range of promotional videos to choose from. Promotional videos include product launch, Q&A about services, employee interaction, Event held at the company, explainer videos and other marketing videos. Note that all these videos promote your products/ services and encourage the viewer to become your customer, but it does not necessarily show the “Selling purpose” highlighted.
Just as we discussed, every promotional video is not an advertisement. Hence, the promotional videos developed at Digitlism involve the intention of reaching the heart of the viewer and encourages the viewer to buy your product but not in a dominant salesman attitude. This helps in making the potential customer realize your virtues and converts him into a loyal buyer of your product/ service.
If your company also hosts several events or reach out to the consumers on occasions, you must convert this trait into a promotional video, and we at Digitlism, just love to do that!
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