Instagram enjoys more than 700 million monthly active users, which depicts less rivalry and more engaged viewers than other social media giants. This encourages businesses with an occasion to market their products to a more targeted and interested audience without spending a huge amount of money on paid advertising.
Effective from January 2018, Instagram's API has modified to allow users to post photos or videos to an Instagram Business Profile using a third party platform, making it even easier for brands to benefit of all Instagram has to offer. Whether your promotional action plan needs an update or you’re a stranger to this social media promotion arena, you’ll find these tips on how to use Instagram for business splendidly useful.
Show them what you do in a creative way
Focus on the nature of your business, not the products you vend. On Instagram, it’s indispensable to add value to your clientele and look pretty while you do it. Never undervalue the fact that the most important asset and probably the biggest downfall on this particular social media network is visual content. That’s why Instagram promotion requires additional care. If your business is a service provider, focus on showcasing the procedure behind providing the service. Show your company ethos, share your charge with the world, or simply give away some tips and how-to. It’s conceivable to upload photos, short videos, and videos up to one minute in length.
Try Instagram Stories
Instagram Stories come with a slideshow format and are only visible for 24-hours. But you can save them to your device to re-use later. This new feature is a straight opponent to Snapchat's Stories and is now being heavily developed by Instagram. Make stories about the completion of a project, launch of new products range or introduction of a new member in your company.
Create a Winning Profile
As a company, you probably do an ocean of things and offer mountains of solutions. Don’t get too engrossed in fitting all of that in 150 characters. Focus on your next big thing - be it a promotion, event or product launch. Make a superb and informative Bio on that.
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