We all have seen ads in Google search and Facebook feeds, but what’s the difference between them actually? Google AdWords and Facebook Ads both serve businesses great opportunities to reach customers.
Google Ads: Serve to people on their keyword searches, Google is all about "User Intent".
Facebook Ads: Served to People based on their Characteristics and general preferences.
Facebook is all about "User Personality/behavior" “Facebook Ads Services in Delhi”
The difference in aim implies that the two systems contrast in what sorts of business objectives they're best for. Facebook Ads are great for building brand awareness. Google AdWords is great for putting the item or service you offer in front of the user when they looking for it.
Another difference among Facebook and Google advertisements is the expense per click on every stage. On AdWords, advertisers can spend more than $100 per click in extremely focused industries, however on Facebook, you can pay as meager as $0.25 per click depending upon the CTR and focusing on elements for your promotion.
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